Which model of attitude change is based on differing levels of consumer involvement?
A) elaboration likelihood model
B) schema-based affect model
C) attitude-toward-the-object approach
D) behavioral influence approach
E) balance theory

Question

Quizplus · Accepted Answer

The elaboration likelihood model is based on the level of cognitive involvement the consumer has in the decision-making process. Consumers with high involvement will be more likely to carefully evaluate the information presented to them and engage in a central route to persuasion, while consumers with low involvement will use peripheral cues to form their attitudes.

Which Model of Attitude Change Is Based on Differing Levels