Many companies hire services that electronically monitor Facebook, Twitter, and Internet blog posts to gauge consumers' attitudes toward their company and to alert them to negative changes over time. What is this monitoring of consumers' attitudes called?
A) attitude tracking
B) marketing audit
C) affect monitoring
D) situation analysis
E) attitude audit

Question

Quizplus · Accepted Answer

This monitoring of consumers' attitudes is called "attitude tracking," which involves continuously observing and analyzing consumer sentiments and opinions over time to understand their perceptions and reactions to a company or its products.

Many Companies Hire Services That Electronically Monitor Facebook, Twitter, and Internet