Mica is very involved with electronic products. According to the elaboration likelihood model, which route to persuasion is most likely activated when he sees an advertisement for an electronic product?
A) peripheral route
B) main route
C) central route
D) cognitive route
E) affective route

Question

Quizplus · Accepted Answer

The central route to persuasion is most likely activated when Mica sees an advertisement for an electronic product because he is highly involved in the product category. The central route involves a systematic and thorough evaluation of the information presented in an advertisement or message, and is more likely to occur when people are highly motivated and able to process information deeply.

Mica Is Very Involved with Electronic Products