Nina is attempting to change consumers' attitudes toward her restaurant by promoting the fact that her restaurant serves only organic food because she learned through market research that consumers did not believe that her restaurant did this and that this is important to consumers. According to the attitude-toward-the-object approach, which of the following is Nina attempting to change to enhance consumers' attitudes toward her restaurant?
A) changing consumer involvement
B) changing evaluations of product attributes
C) adding beliefs about new attributes
D) changing beliefs
E) changing motivations to comply

Question

Quizplus · Accepted Answer

Nina is attempting to change consumers' beliefs about her restaurant serving only organic food. This aligns with the attitude-toward-the-object approach's focus on changing beliefs as a means of enhancing attitudes toward a product or service. By promoting the fact that her restaurant serves only organic food, Nina is attempting to change consumers' beliefs about her restaurant, which in turn could positively impact their attitudes toward it.

Nina Is Attempting to Change Consumers' Attitudes Toward Her Restaurant