Which of the following is an attitude change theory?
A) ATO approach
B) elaboration likelihood model
C) schema-based affect approach
D) balance theory approach
E) all of these choices

Question

Quizplus · Accepted Answer

All of these theories are attitude change theories. The ATO (Attitude-Toward-Object) approach focuses on the relationship between attitudes and behavior. The elaboration likelihood model explains how people process information and the factors that influence whether they will engage in a central or peripheral route of persuasion. The schema-based affect approach suggests that attitudes are based on affective reactions to stimuli and can be influenced by the context in which they are presented. The balance theory approach explains how people try to maintain consistency in their opinions and beliefs about themselves, others, and the world around them.

Which of the Following Is an Attitude Change Theory