Which model assesses a consumer's perceptions of what other people think they should do?
A) attitude-toward-the-object (ATO) model
B) hierarchical model
C) balance theory
D) elaboration likelihood model
E) behavioral intentions model

Question

Quizplus · Accepted Answer

The behavioral intentions model, also known as the Theory of Reasoned Action, considers a consumer's perceptions of what others think they should do, which influences their behavioral intentions.

Which Model Assesses a Consumer's Perceptions of What Other People