Tracking changes in consumer attitudes over time is referred to as _____.
A) marketing audit
B) affect monitoring
C) attitude tracking
D) planned monitoring
E) proactive assessment

Question

Quizplus · Accepted Answer

Tracking changes in consumer attitudes over time is specifically referred to as attitude tracking. Marketing audit refers to a comprehensive review of a firm's marketing strategy, while affect monitoring and planned monitoring are not specific to tracking consumer attitudes. Proactive assessment is a vague term and could refer to various types of assessments.

Tracking Changes in Consumer Attitudes Over Time Is Referred to as _____