Which of the following is the correct sequence in the high-involvement hierarchy?
A) belief-affect-behavior
B) belief-behavior-affect
C) affect-behavior-belief
D) behavior-affect-belief
E) behavior-belief-affect

Question

Quizplus · Accepted Answer

In the high-involvement hierarchy, consumers first form beliefs about a product (belief), then develop feelings or attitudes (affect) towards it, and finally engage in a behavior, such as purchasing.

Which of the Following Is the Correct Sequence in the High-Involvement