Which attitude model expands upon the behavioral intentions model by including a perceived control component that assesses the difficulty involved in performing the behavior and the extent to which the consumer perceives that he or she is in control of the product selection?
A) theory of planned action
B) theory of self-efficacy
C) attitude-toward-the-object model
D) elaboration likelihood theory
E) ego-defensive model

Question

Quizplus · Accepted Answer

The theory of planned action expands upon the behavioral intentions model by including a perceived control component. This component assesses the difficulty involved in performing the behavior and the extent to which the consumer perceives that he or she is in control of the product selection. The theory of self-efficacy and attitude-toward-the-object model do not include this component, and elaboration likelihood theory and ego-defensive model are not related to attitude models.

Which Attitude Model Expands Upon the Behavioral Intentions Model by Including