The value-expressive function of attitudes _____.
A) allows consumers to simplify their decision-making processes
B) enables a consumer to express his or her core values, self-concept, and beliefs to others
C) works as a defense mechanism for consumers to avoid facts or defend themselves from their own low self-concept
D) is more powerful in enhancing a consumer's self-esteem than the ego-defensive function of attitudes
E) is more prevalent in low-involvement situations

Question

Quizplus · Accepted Answer

The value-expressive function of attitudes allows consumers to express their core values, self-concept, and beliefs to others. This function of attitudes is particularly important for consumers when they are making choices that are visible to others and when they want to signal certain values and beliefs.

The Value-Expressive Function of Attitudes _____