Which hierarchy best explains impulse purchases?
A) high involvement
B) low involvement
C) experiential
D) behavioral
E) attitudinal

Name: Which hierarchy best explains impulse purchases? A) high involvement B) low involvement C) experiential D) behavioral E) attitudinal
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Impulse purchases are often driven by emotions and feelings, which aligns with the experiential hierarchy where decisions are based on affective responses.

Which Hierarchy Best Explains Impulse Purchases