Ken is purchasing a new computer for his family. To make this purchase, he learns as much as he can understand about computers and decides which one he likes based on that information. Only then will he actually purchase a computer. According to the hierarchy of effects approach to attitudes, which hierarchy best describes Ken's actions?
A) behavioral influence
B) high involvement
C) utilitarian
D) knowledge
E) experiential

Question

Quizplus · Accepted Answer

Ken's actions suggest a high level of involvement in his purchase decision, as he is actively seeking information and making a carefully considered decision. The hierarchy of effects approach posits that attitudes are formed in a predetermined order, with high involvement purchases following the sequence of cognition (knowledge), affect (liking or preference), and behavior (purchase).

Ken Is Purchasing a New Computer for His Family