In the elaboration likelihood model (ELM), non-product-related information presented in a message is referred to as a(n) _____.
A) central cue
B) peripheral cue
C) distracter cue
D) inconsistent cue
E) secondary cue

Question

Quizplus · Accepted Answer

Non-product-related information presented in a message is referred to as peripheral cue in the elaboration likelihood model (ELM). Peripheral cues are the secondary, non-essential elements in a message that are used to add interest or appeal to the message without directly providing information about the product. Examples of peripheral cues include music, attractive models, humor, or emotional appeals. These cues may influence consumers' attitudes towards the product or message, but they do not directly affect their information processing or behavior.

In the Elaboration Likelihood Model (ELM), Non-Product-Related Information Presented in a Message