According to the elaboration likelihood model (ELM), information found in automobile advertisements, such as safety ratings and gas mileage, are called _____.
A) central cues
B) primary cues
C) relevant cues
D) peripheral cues
E) discriminant cues

Question

Quizplus · Accepted Answer

According to the elaboration likelihood model (ELM), central cues are the important information that requires cognitive processing, such as safety ratings and gas mileage in automobile advertisements.

According to the Elaboration Likelihood Model (ELM), Information Found in Automobile