All of the following are roles in the household purchase process EXCEPT _____.
A) gatekeeper
B) influencer
C) decision maker
D) analyzer
E) user

Question

Quizplus · Accepted Answer

All of the other choices (A, B, C, and E) are common roles in the household purchase process, but "analyzer" is not typically considered a role in this context. Common roles include the gatekeeper (who controls access to information or the purchasing decision), influencer (who has a significant impact on the decision, such as a spouse or child), decision maker (who ultimately makes the purchase decision), and user (who will actually use or consume the product or service being purchased).

All of the Following Are Roles in the Household Purchase