Which type of word-of-mouth communication comes naturally when consumers truly enjoy a product or service and they want to share their experiences with others?
A) primary
B) organic
C) natural
D) unscripted
E) hedonic

Question

Quizplus · Accepted Answer

Organic word-of-mouth communication occurs naturally when consumers truly enjoy a product or service and want to share their positive experiences with others. It is not coerced or incentivized, but rather based on genuine satisfaction. Primary word-of-mouth communication refers to the initial spread of information, while natural and unscripted are not specific types of word-of-mouth communication. Hedonic refers to pleasure or enjoyment and is not directly related to word-of-mouth communication.

Which Type of Word-Of-Mouth Communication Comes Naturally When Consumers Truly