Shoppers who receive gratification just from doing the activity of shopping experience _____.
A) utilitarian shopping value
B) experiential shopping value
C) affective shopping value
D) hedonic shopping value
E) shopping process value

Question

Quizplus · Accepted Answer

Hedonic shopping value refers to the emotional gratification that consumers obtain from shopping. Shoppers who enjoy the activity of shopping and derive pleasure from the experience have a high level of hedonic shopping value. Utilitarian shopping value focuses on the functional benefits of shopping, while experiential shopping value refers to the enhancement of an individual's knowledge and skills through shopping. Affective shopping value is related to emotions that shoppers feel when consuming a product, and shopping process value relates to the efficiency and convenience of the shopping experience.

Shoppers Who Receive Gratification Just from Doing the Activity of Shopping