Retailers specializing in a unique environment, an impressive decor, friendly employees, and pleasant emotions is positioning based on _____.
A) affective quality
B) perceptual quality
C) functional quality
D) personal quality
E) subjective quality

Question

Quizplus · Accepted Answer

The described factors such as decor, employees, and emotions are related to the affective quality of the retail environment, which focuses on creating a positive emotional experience for the customer.

Retailers Specializing in a Unique Environment, an Impressive Decor, Friendly