The term _____ is sometimes used to refer to the physical environment in which consumer services are performed.
A) functional quality
B) affective quality
C) service quality
D) atmospherics
E) servicescape

Question

Quizplus · Accepted Answer

The term "servicescape" refers to the physical environment in which consumer services are performed. It includes elements such as design, layout, decoration, lighting, and overall atmosphere of the service setting. Servicescape plays a crucial role in enhancing customer experience and influencing their behavior and perceptions.

The Term _____ Is Sometimes Used to Refer to the Physical