Which of the following refers to a tendency for consumers to inhibit outside, or situational, influences from interfering with shopping intentions?
A) impulsivity
B) consumer self-regulation
C) utilitarianism
D) consumer control
E) consumer state-orientation

Question

Quizplus · Accepted Answer

Consumer self-regulation refers to the ability of a consumer to control and inhibit outside influences from interfering with their shopping intentions. This can manifest in deliberate efforts to avoid distractions or stick to a predetermined shopping list.

Which of the Following Refers to a Tendency for Consumers