Which type of shopping behavior is characterized by situational memory, utilitarian orientation, and spontaneity?
A) impulsive shopping
B) compulsive shopping
C) unplanned shopping
D) primary shopping
E) secondary shopping

Question

Quizplus · Accepted Answer

The shopping behavior characterized by situational memory, utilitarian orientation, and spontaneity is typically unplanned shopping. This type of shopping often occurs when a consumer needs to quickly purchase necessary items with little thought or pre-planning. Impulsive shopping refers to buying items on a whim, without much consideration or need, while compulsive shopping is characterized by a constant and excessive need to buy items. Primary shopping and secondary shopping are not specific types of shopping behavior.

Which Type of Shopping Behavior Is Characterized by Situational Memory