The set of value-producing consumer activities that directly increase the likelihood that something will be purchased is the definition of _____.
A) marketing
B) shopping
C) consumption
D) consumer self-regulation
E) affect transferal

Question

Quizplus · Accepted Answer

Shopping refers to the set of activities that consumers engage in when they are actively searching for, evaluating, and selecting products to purchase. These activities directly increase the likelihood that something will be purchased, indicating that shopping is the correct answer. Marketing refers to the set of activities that companies engage in to promote their products to customers, while consumption refers to the actual use or consumption of products. Consumer self-regulation and affect transferal are not directly related to value-producing consumer activities that increase the likelihood of purchase.

The Set of Value-Producing Consumer Activities That Directly Increase the Likelihood