Consumers most often perform internal searches before any other type of search begins.
Correct Answer:
Verified
Q23: A consumer's actual state must change for
Q25: In general, consumers find that information from
Q26: Alternatives that are deemed to be unacceptable
Q27: A consumer's consideration set includes the set
Q29: In today's environment, finding information is a
Q30: The term ranking criteria is used to
Q31: Initial search includes the retrieval of knowledge
Q31: Prepurchase search activities are focused on locating
Q32: Brand loyalty has benefits for both the
Q37: The end state is the perceived state
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