In general, consumers find that information from commercial sources is as credible as information from family and friends.
Correct Answer:
Verified
Q20: The activities found in the decision-making process
Q21: External search includes gathering information from sources
Q23: A consumer's actual state must change for
Q26: Alternatives that are deemed to be unacceptable
Q27: A consumer's consideration set includes the set
Q28: Consumer search behavior refers to the behaviors
Q28: Consumers most often perform internal searches before
Q29: In today's environment, finding information is a
Q30: The term ranking criteria is used to
Q37: The end state is the perceived state
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