A consumer's consideration set includes the set of brands or alternatives to which a consumer is aware.
Correct Answer:
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Q23: A consumer's actual state must change for
Q25: In general, consumers find that information from
Q26: Alternatives that are deemed to be unacceptable
Q28: Consumer search behavior refers to the behaviors
Q28: Consumers most often perform internal searches before
Q29: In today's environment, finding information is a
Q30: The term ranking criteria is used to
Q31: Initial search includes the retrieval of knowledge
Q32: Brand loyalty has benefits for both the
Q37: The end state is the perceived state
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