A consumer's _____ state is his or her perceived current state.
A) desired
B) ideal
C) actual
D) social
E) personal

Question

Quizplus · Accepted Answer

A consumer's actual state refers to their current state, while a desired state refers to what they want to achieve or have, and an ideal state refers to the perfect state they'd like to achieve. Social and personal states are not typically used to describe a consumer's perceived state.

A Consumer's _____ State Is His or Her Perceived Current