The set of alternatives of which a consumer is aware is called the _____.
A) universal set
B) consideration set
C) inert set
D) complete set
E) awareness set

Name: The set of alternatives of which a consumer is aware is called the _____. A) universal set B) consideration set C) inert set D) complete set E) awareness set
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Question

Quizplus · Accepted Answer

The awareness set includes all the brands or products a consumer is aware of, regardless of their interest or intention to purchase.

The Set of Alternatives of Which a Consumer Is Aware