Alternatives in a consumer's awareness set that are deemed to be unacceptable for further consideration comprise the _____.
A) inept set
B) inert set
C) rejection set
D) universal set
E) secondary set

Question

Quizplus · Accepted Answer

The inept set consists of alternatives that a consumer considers unacceptable and will not consider further in their decision-making process.

Alternatives in a Consumer's Awareness Set That Are Deemed to Be