Barry bought a used car for his daughter and wanted to put a satellite radio in it for her. He's purchased three satellite radios for his other cars, so he's had some experience with this purchase decision. He remembers having a good experience at a local car audio shop in his town and thinks about going back there. Barry's retrieval of his knowledge about this product and his experiences at the local shop represent his _____.
A) primary search
B) inward search
C) consideration search
D) ongoing search
E) internal search

Question

Quizplus · Accepted Answer

Barry's retrieval of his knowledge and experiences on satellite radios represents an internal search, which is the process by which a consumer recalls information stored in their memory.

Barry Bought a Used Car for His Daughter and Wanted