_____ refers to negative emotions that come from failed search processes.
A) Cognitive dissonance
B) Search regret
C) Buyer's remorse
D) Search failure
E) Ineptness

Question

Quizplus · Accepted Answer

Search regret refers to the negative emotions that consumers experience as a result of a failed search process, such as the feeling that they could have made a better decision if they had searched longer or more effectively. Option A (cognitive dissonance) refers to the discomfort that arises when a consumer holds two conflicting beliefs or values. Option C (buyer's remorse) refers specifically to the post-purchase regret that a consumer might experience after buying an expensive or nonessential item. Option D (search failure) is not a common term in consumer behavior literature, and option E (ineptness) does not accurately describe the concept of negative emotions resulting from a failed search process.

_____ Refers to Negative Emotions That Come from Failed Search