All of the following are sets of alternatives or brands in the consumer decision-making process EXCEPT _____.
A) inept set
B) awareness set
C) rejection set
D) consideration set
E) universal set

Question

Quizplus · Accepted Answer

The "rejection set" is not a recognized term in the consumer decision-making process. The other options are established sets: inept, awareness, consideration, and universal sets.

All of the Following Are Sets of Alternatives or Brands