Frank only knows about five brands of cell phones. This set of brands represents Frank's _____ of alternatives.
A) universal set
B) consideration set
C) inert set
D) awareness set
E) likely set

Question

Quizplus · Accepted Answer

Frank's knowledge of only five brands of cell phones represents his awareness set, as this set includes all of the brands that he is aware of. The consideration set refers to the brands that a consumer is actively considering when making a purchase, the inert set refers to brands that a consumer is aware of but not interested in, and the likely set is not a commonly used term in consumer behavior. The universal set refers to all possible options available, which is not relevant in this scenario.

Frank Only Knows About Five Brands of Cell Phones