All of the following are true with respect to the amount of search a consumer performs related to decision making EXCEPT _____.
A) Moderately experienced consumers tend to search for purchase-related information more than do either experienced or inexperienced consumers.
B) Highly involved consumers tend to search more.
C) As perceived risk increases, search effort increases.
D) Consumers with higher education and income tend to search less.
E) Search will decrease when time constraints are present.

Question

Quizplus · Accepted Answer

This statement is false. Consumers with higher education and income tend to search more, not less.

All of the Following Are True with Respect to the Amount