Which of the following influences a consumer's information search effort?
A) involvement
B) previous experience with a product
C) perceived risk
D) time availability
E) all of these choices

Question

Quizplus · Accepted Answer

All of these factors can influence a consumer's information search effort. Involvement refers to how much the consumer cares about the purchase decision, and higher involvement typically leads to more extensive search efforts. Previous experience with a product can impact the need for information, as consumers with prior experience may feel confident in their knowledge and not need to search as much. Perceived risk, such as financial or performance risk, may motivate consumers to search more extensively for information. Finally, time availability can impact how much effort a consumer has to dedicate to the search process.

Which of the Following Influences a Consumer's Information Search Effort