Perceptual attributes are sometimes called search qualities because they can easily be evaluated prior to actual purchase.

Name: Perceptual attributes are sometimes called search qualities because they can easily be evaluated prior to actual purchase.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Perceptual attributes like color, texture, and design can be evaluated through visual and tactile inspection and do not require actual use or consumption of the product. This makes them easily searchable and evaluated before making a purchase decision.

Perceptual Attributes Are Sometimes Called Search Qualities Because They Can