Consumers cannot make good choices when considering only a single attribute.
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Q26: Consumers often infer the existence of underlying
Q27: Absolute quality refers to the actual quality
Q29: Perceptual attributes are sometimes called search qualities
Q30: The accuracy of a consumer's evaluation depends
Q31: Underlying attributes are sometimes referred to as
Q32: When purchase involvement is high, consumers use
Q33: One judgment consumers make during the evaluation
Q35: Consumers can handle only a small number
Q36: Cluster analysis is used to understand the
Q39: Judgments are mental assessments of the presence
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