According to the textbook, satisfaction should be the key outcome variable for marketers and consumers.
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Q2: According to the expectancy/disconfirmation theory, consumers' expectations
Q3: According to the expectancy/disconfirmation theory, disconfirmation leads
Q4: Satisfaction results from a cognitive appraisal, which
Q5: Consumer satisfaction is a postconsumption phenomenon because
Q6: All services are nondurable goods.
Q8: Satisfaction is an emotion that usually creates
Q9: The process through which cultural meaning is
Q10: Permanent goods are goods that are consumed
Q11: The most commonly accepted theory of consumer
Q12: Consumers may experience other types of emotions
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