Consumer expectations have three components: locus, control, and stability.
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Q29: According the expectancy/disconfirmation theory, expectations can only
Q30: Performance perceptions can directly influence consumer satisfaction
Q31: Expectations may be thought of as preconsumption
Q32: Ideal expectations are expectations that a consumer
Q32: Service quality can be thought of as
Q33: The tendency for expectations to guide performance
Q35: Research has indicated that when expectations are
Q36: Consumers form expectations based on a number
Q37: Expectations are the level of a particular
Q39: Social comparison theory proposes that consumers cognitively
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