Consumers form expectations based on a number of different sources.
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Q31: Expectations may be thought of as preconsumption
Q32: Ideal expectations are expectations that a consumer
Q32: Service quality can be thought of as
Q33: The tendency for expectations to guide performance
Q34: Consumer expectations have three components: locus, control,
Q35: Research has indicated that when expectations are
Q37: Expectations are the level of a particular
Q39: Social comparison theory proposes that consumers cognitively
Q40: Self-attribution theory states that consumers are motivated
Q41: Soft drinks, facial tissue, and nail polish
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