An important issue in satisfaction theory is the degree to which consumers are confident in their expectations.

Question

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Consumer confidence in their expectations plays a crucial role in determining their level of satisfaction. If consumers have high confidence in their expectations and those expectations are met or exceeded, they are more likely to be satisfied. On the other hand, if consumers have low confidence in their expectations and those expectations are not met, their level of dissatisfaction is likely to be higher. Therefore, this is an important issue in satisfaction theory.

An Important Issue in Satisfaction Theory Is the Degree to Which