Consumer expectations have two components: (1) the probability that something will occur and (2) _____.
A) the probability that that event will be positive
B) the probability that that event will produce a satisfactory outcome
C) a desire for that outcome to occur
D) an evaluation of that potential occurrence
E) the motivation by the consumer wanting it to occur

Question

Quizplus · Accepted Answer

The first component of consumer expectations is the probability that something will occur, while the second component is an evaluation of that potential occurrence. This means that consumers not only consider the likelihood of a certain outcome, but also assess whether that outcome is desirable or satisfactory. Option A only addresses the positivity of the event, while option B is similar to option D but not as specific. Option C only covers the desire or want for the outcome, while option E is more about motivation or drive rather than expectation.

Consumer Expectations Have Two Components: (1) the Probability That Something