_____ is a mild, positive emotional state resulting from a favorable appraisal of a consumption outcome.
A) Cognitive dissonance
B) Cognitive transference
C) Service quality
D) Consumer satisfaction
E) Consumer dissatisfaction

Question

Quizplus · Accepted Answer

Consumer satisfaction is the mild, positive emotional state that results from a favorable appraisal of a consumption outcome. It is the feeling of pleasure or contentment that results from consuming a product or service that meets or exceeds expectations.

_____ Is a Mild, Positive Emotional State Resulting from a Favorable