Which of the following is a possible postconsumption emotion?
A) disgust
B) surprise
C) exhilaration
D) anger
E) all of these choices

Question

Quizplus · Accepted Answer

All of the choices are possible postconsumption emotions that consumers may experience after purchasing and using a product or service. Disgust may be felt if the product or service did not meet the consumer's expectations or if it did not perform as promised. Surprise can happen if the product exceeded the consumer's expectations or if it had unique features that the consumer was not aware of. Exhilaration may be felt if the product or service provides a powerful positive experience. Anger can result if the product or service is not satisfactory, if there were misleading advertising claims, or if the consumer experienced poor customer service.

Which of the Following Is a Possible Postconsumption Emotion