Expectations of what a consumer thinks should happen given past experiences with a product or service are called _____.
A) realistic expectations
B) predictive expectations
C) ideal expectations
D) normative expectations
E) equitable expectations

Question

Quizplus · Accepted Answer

The term "normative expectations" refers to the expectations a consumer believes are normal or typical for a particular product or service based on their past experiences or societal norms. These can be influenced by marketing, word of mouth, and personal experience. Realistic expectations refer to what a consumer thinks is feasible or likely to happen, while predictive expectations refer to what a consumer thinks will happen in the future. Ideal expectations refer to what a consumer hopes or wishes for in terms of product or service experience, while equitable expectations refer to what a consumer considers to be fair or just in terms of the exchange between themselves and the company.

Expectations of What a Consumer Thinks Should Happen Given Past