According to the expectancy/disconfirmation theory, when performance perceptions are more positive than what was expected, _____ occurs.
A) positive disconfirmation
B) negative disconfirmation
C) disconfirmation
D) confirmation
E) positive expectation

Question

Quizplus · Accepted Answer

Positive disconfirmation occurs when performance perceptions are more positive than what was expected. It is a situation where the product or service exceeds the customer's expectations, resulting in greater satisfaction.

According to the Expectancy/disconfirmation Theory, When Performance Perceptions Are More