Expectations that form about what a consumer thinks will actually occur during an experience are called _____ expectations.
A) predictive
B) normative
C) equitable
D) ideal
E) realistic

Question

Quizplus · Accepted Answer

Predictive expectations are formed based on past experiences and knowledge about a product or service. They involve what a consumer thinks will actually occur during the experience. Normative expectations, on the other hand, refer to what a consumer thinks should occur. Equitable expectations involve what a consumer believes is fair or just in a given situation, while ideal expectations involve what a consumer hopes will happen. Realistic expectations are a combination of what a consumer thinks will happen and what they think should happen.

Expectations That Form About What a Consumer Thinks Will Actually