Expectations about what a consumer really wants to happen during an experience under perfect conditions are called _____.
A) ideal expectations
B) equitable expectations
C) realistic expectations
D) confirmed expectations
E) desired expectations

Question

Quizplus · Accepted Answer

Ideal expectations refer to the perfect scenario and the desired outcome that a consumer expects to happen during an experience. This may include ideal service, product quality, and overall satisfaction, among other factors.

Expectations About What a Consumer Really Wants to Happen During