Which of the following statements is FALSE regarding consumer satisfaction?
A) Consumer satisfaction is a relatively enduring consumer trait.
B) Consumer satisfaction is a postconsumption phenomenon because it is a reaction to an outcome.
C) Like other emotions, satisfaction results from a cognitive appraisal.
D) Satisfaction is a relatively mild emotion that does not create strong behavioral reactions.
E) none of these choices are false

Question

Quizplus · Accepted Answer

Consumer satisfaction is not a relatively enduring consumer trait; it is a temporary emotional response to a specific consumption experience.

Which of the Following Statements Is FALSE Regarding Consumer Satisfaction