Holly was so pleased with the service she received at a new spa in her neighborhood that she told many of her friends about her experience. Holly's behavior is an example of _____.
A) confirmation
B) satisfaction
C) positive word-of-mouth
D) loyalty
E) joy

Question

Quizplus · Accepted Answer

Holly's behavior is an example of positive word-of-mouth because she shared her satisfaction with the spa's service with her friends, which can potentially lead to more business for the spa.

Holly Was So Pleased with the Service She Received at a New