Which of the following means consumers pass on negative information about a company from one person to another?
A) complaining behavior
B) negative word-of-mouth
C) rancorous revenge
D) retaliatory revenge
E) buzz marketing

Question

Quizplus · Accepted Answer

Negative word-of-mouth refers to consumers sharing negative information about a company from one person to another. Complaining behavior refers to expressing dissatisfaction directly to the company. Rancorous and retaliatory revenge refer to seeking revenge against the company through negative actions, rather than sharing information with others. Buzz marketing refers to intentionally creating positive word-of-mouth about a company or product.

Which of the Following Means Consumers Pass on Negative Information